MoreThoughtsOnCovers

by SB Sarah Wednesday, November 14, 2007 at 06:47 AM

A little editorial bird told me that the origin of the clinch cover is rooted, as with anything involving boobs hanging out of tight corsets, with men. Seems men were the buyers at stores selling romance novels, and they bought more of the clinch covers, so that’s what was sold. I don’t know how true that is, but it doesn’t seem too far fetched. I mean, there’s no doubt that when I leave the buxom clinch covers around the house, Hubby tends to pick them up and take a closer look. The hetero male mind comes to complete synaptic arrest at the sight of boobs.

Whether or not the story of the Origin of the Clinch Cover is true, the fact remains that they seem to sell even now. Floral-drenched landscapes, close ups of women’s shoes, and headless torsos haven’t really made the marketing impact that the clinch has - go to the bookstore and there’s plenty of that classic clinch image on sale in the book rack: buxom mantitty grasping at half-naked women.

So I ask myself: which came first, the romance or the clinch cover? Are readers of romance trained to head for the clinch cover when shopping for reading material because so much of romance is and has been housed in that image? Or is that image preferred by enough readers of romance that the clinch continues as a iconic image of romance that will sell copies of whatever book it adorns?

In the discussion of the “Ravished” cover on the Seattle Weekly issue last week, iffygenia made a very apt comment:

I’m equally insulted by the hideous covers and *their* use of “ignorant, easy shorthand that plays into insulting stereotypes”.... It’s true, many people have a negative image of the genre.  Not surprising, given the genre actively works to put that image out there.

In the cover survey yesterday, a lot of commenters echoed that sentiment - that the clinch covers don’t really do it for them. Chicklet, for example, said she preferred covers that “don’t depict people, either in paintings or in photographs” and that she “abhor(s) clinch covers.”

Tracy said, “I don’t think we need half naked people or people practically having sex on the covers for people to know what’s inside. I don’t like covers that scream ‘there be sex in here’” and given that I’m often reading on my lunch break while I eat, I agree with her. There’s a certain amount of professional image that one loses in a glance if there’s Fabio and a nameless model humperating on the cover of one’s lunchtime reading material. I admit: I get a little thrill reading paper-bound ARCs because they are often entirely without art, and therefore completely genre-neutral.

Teddy Pig pointed out that the older Coulter and Lindsey covers, on the other hand, “gave those books a specific character,” and he does have a point. The lurid image was a sign of the times - and may be part of what trained me as a reader to look for the clinch when it comes to shopping for romance, especially if I’m shopping for romance quickly, such as when I finished a book on a flight and grabbed something fast while I changed planes. I ended up buying a book featuring two empty beach chairs, and man oh man was it not a romance. I loved it, I thought it was beautiful, and it was marvelously well-written, but it was sad and definitely not a romance. It was in the mini-bookstore’s collection of romance mixed in with ‘women’s fiction,’ and it occurred to me that if I’d gone for a clinch cover, I would have ended up with a romance. Maybe not a GOOD one, but definitely a romance.

Perhaps that’s why clinches sell. It’s the Marketing Image of Romance Novels, and if you’re shopping without a specific title or author in mind, it’s the cover image that most likely guarantees a romance novel inside. Perhaps we are like the buxom woman on the cover: stuck in the clinch. 

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Picture of Lorelie Lorelie said on...
11.14.07 at 07:02 AM |

Teddy Pig pointed out that the older Coulter and Lindsey covers, on the other hand, “gave those books a specific character,” and he does have a point. The lurid image was a sign of the times . . .

I think he’s exactly right - which is why I tend to avoid them.  Right or wrong, the clinch cover tells me there will not only be Romance inside, there will be angsty, drama-heavy Romance with a hero I wouldn’t want to meet in a dark alley and a heroine I will likely want to smack upside her head.  I’m sure I’m kind of bigoted in these thoughts but isn’t that what the marketing of clinch covers is?  A brand label, of a specific type of Romance?  Whether it actually fits that label or not is another topic.

Picture of Tracy said on...
11.14.07 at 07:13 AM |

Holy Crap!! I was quoted in a post on Smart Bitches!! woohoo.

Okay, now that my 15 seconds of fame are over. . . . (LOL)

“I mean, there’s no doubt that when I leave the buxom clinch covers around the house, Hubby tends to pick them up and take a closer look. The hetero male mind comes to complete synaptic arrest at the sight of boobs.” heh. My hubby too.  Although, as long as he knows it’s a romance I’ll find him flipping through it. And he ain’t looking for the scene when the hero tells the heroine how much he loves her! *wink*

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 07:41 AM |

Perhaps that’s why clinches sell. It’s the Marketing Image of Romance Novels, and if you’re shopping without a specific title or author in mind, it’s the cover image that most likely guarantees a romance novel inside.

My take on it is that there is no evidence to back up the assertion that clenches sell, as the theory has never been tested. Everyone I know—without exception!—buys clenches because there is NO OTHER OPTION. It’s not as if the book comes out with multiple covers and I can choose the one I like. If I want to read Author X’s latest release (esp if she writes for Avon) I’m going to have to suck up the horrible clench cover.

Pretty much the only way to “prove” that clenches are the bee’s knees to romance readers would be to create multiple covers for one of the big-name writers and FLOOD the market with both covers, assuring that no matter where the reader shopped she’d have a choice. That’s never going to happen.

It’s like what’s going on with those horrible “upsize” mass market books. Publishers say readers love them. Booksellers and readers say they hate them. WTF? The publisher’s argument is the same as the one being made for clench covers: They sell. But the argument has the same Achilles’ heel: It’s the only format you can buy Big Name Author’s Latest Release in. *shrug*

It’s a self-fulfilling prophecy, baby.

Picture of SB Sarah said on...
11.14.07 at 07:51 AM |

I was just thinking about that this morning, Kalen - it’s really close to impossible to accurately quantify whether clinches sell vs. other types of cover designs, because you don’t know if someone is looking for a specific author’s work and has no choice in the cover, or what other factors may play into a buying decision.

I suppose the sales figures could be tracked for clinch covers from the 80’s vs. redesigned landscapes or floral motifs from re-releases (e.g. Catherine Coulter’s Magic trilogy) but even then it’s hard to determine whether the purchase was made due to cover art or due to name recognition, etc.

Certainly the cost involved in crafting a book with two covers would be profoundly ridiculous just to be used for sales figure research purposes.

About the only way I could see making an attempt at researching the question would be to craft mockups of the same book and show clinch vs. other art, and do a survey online.

Picture of KCfla said on...
11.14.07 at 07:52 AM |

Kalen- WORD!

I’m at an age/point in my life where I really am not all that embarassed by clinch covers. If the book is good- I’m going to read it. However,there are many good authors out there whose books don’t go that route ( Nora comes to mind here!)

I agree with Kalen- have one famous/best selling author’s book come out with 2 covers- one “clinch”, one not- and see where the sales come down. I would really love to see the results.

And Tracy? I only wish my hubby would pick up one of my books. Perhaps he could pick up some very good ideas
But he avoids them like they carry the plague. *sigh*

Picture of Chicklet Chicklet said on...
11.14.07 at 08:08 AM |

I’m intrigued by the idea of a Clinch vs. Other deathmatch; I can think of two (non-romance) books recently published in paperback that were released with different color covers, but the exact same art otherwise:

The Rule of Four, which was released with (I think) four different covers: red background, blue background, silvery background, and cream background. (I bought the silvery one.)

Everything is Illuminated, which had versions available in turquoise, yellow, and (I think) bright pink. (I haven’t purchased this book yet, but when I do, I think I’ll go for the movie tie-in, because none of the colors appeal to me—too bright!)

I’m not sure why these books were released with these different covers, unless it was intended for display purposes (displaying a big bunch of books together in a window or on a table and varying the colors or something). I have no idea whether the publisher tracked sales for each color.

But to get back to the original discussion, I’m with LorelieLong: I don’t buy clinch covers in part because I associate them with outdated generic mores to which I am allergic.

And I might not have made it clear here, but I mentioned in Tracie’s survey that most of the reason I don’t like covers with paintings or pictures of people on them is that it interferes with my ability to imagine the characters’ appearance based on the descriptions within the book. (This is true only for novels; with non-fiction books, I want as many photos or paintings as possible, so I know what everyone looks like.)

Picture of iffygenia iffygenia said on...
11.14.07 at 08:14 AM |

Right or wrong, the clinch cover tells me there will not only be Romance inside, there will be angsty, drama-heavy Romance with a hero I wouldn’t want to meet in a dark alley and a heroine I will likely want to smack upside her head.

That’s part of the impression I get, too.  It’s not the implied sex that mortifies me.  It’s the implication that the contents are equally cheesy… and the completely crap taste.  The clinch looks terribly dated both visually and culturally--it’s like a 1970s kitsch porn aesthetic combined with an I-hope-that-era-never-existed take on male/female relationships.

I sorta suspect publishers laugh their tits off every time they put out another cover straight out of Barbarella.  I mean, srsly, they might as well slap on a sticker saying “Warning: camp!”

there is no evidence to back up the assertion that clenches sell, as the theory has never been tested. Everyone I know—without exception!—buys clenches because there is NO OTHER OPTION.

Yep!

Picture of Jackie L. said on...
11.14.07 at 08:34 AM |

I don’t think making 2 covers for a book would be prohibitive for a lot of the books I read.  I mean, looking back on your cover snark, do you really think the publishers are paying tons and tons of money for these crappy covers? 

So Regency Air Head with tasteful (not pink) fan on cover and Regency Air Head w/ half of said air head cut off at the top of the book and a dress cut down to the butt crack. . .  Give a person a choice. 

So that those of us who are subject to public humiliation because of our taste in reading material would only get nailed by people who recognized the author.

If the idea is to sell books, maybe giving folks what they want would be helpful?

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 09:03 AM |

I do not rule out that I was inundated with the clinch cover and my first Romance reading had the clinch cover so I have a bias.

I notice the clinch cover and sure even in the 80s it made me cringe but I now associate it with old style romance.

Just like I associate the new more erotic romance with the naked photorealistic mantitty covers we all know so well.

When I see naked mantitty photo of single man in kilt I immediately think here be explicit sex scenes and possible buttsecks.

When I see two naked mantitties with woman in state of undress on the cover I expect major buttsecks and possible man on man action.

Picture of Romance Reader Romance Reader said on...
11.14.07 at 09:17 AM |

I am with pretty much everyone on here...hate the clinch covers!  Hate them, hate them, hate them.

In fact, I only buy romance books online for this very reason. And I only read romance in my bedroom with the door closed. Those books never make it out onto the couch in my living room. And when I am done with the books they go in a drawer b/c heaven forbid my schoolage children should find them.

It really is not all about being embarrassed of the art...it is really people assuming (family included) that it is a worthless book with sex only and horrid writing.

One neighbor friend saw an historical romance on my bookshelf, and then proceeded to tell me all the ‘wonderful’ authors she needed to recommend to me. Clearly implying that I was missing out on much better fare or just completely ignorant that any good books existed. It was insulting. And directly due to the clinch covers that give people the assumption that the content within is pure drivel.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 09:21 AM |

Every editor and former editor I’ve talked to has said one thing: Clinch covers sell. Always along the lines of “We don’t like clinch covers either, and we tried, we really TRIED more tasteful covers. Did. Not. Work.” Now bestselling names will sell bestselling names. But my name won’t sell squat. My name interwoven with pretty flowers won’t sell squat. My name printed in small type above a naked man? That’s what I’m talking about.

NY pubs aren’t in the business of keeping women in their place. They’re in the business of selling as many books as they can. Think about it. If they could sell more books with less embarrassing covers, do you think they wouldn’t do it??? Do you think they wouldn’t have already tried? Personally, I distinctly remember the surge of flowery covers (early 90’s?). I liked it, myself. Too bad.

Picture of Romance Reader Romance Reader said on...
11.14.07 at 09:27 AM |

But how do they know this didn’t work? They don’t really do any surveying of their reading audience, so I just don’t buy it.

Also, this was in the 90s, before Amazon, before online reviews, before all sorts of info was available. All readers had was the bookshelf in B. Dalton books. Now, it is extremely easy to find information on new authors, new books, etc.

I would even prefer the double cover...with the bland flower or bird on the outside, with the clinch on the inside cover. That gives both types of readers something....

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 09:49 AM |

But how do they know this didn’t work? They don’t really do any surveying of their reading audience, so I just don’t buy it.

There is no survey. There is just sales!

I like your point about how things have changed these days. But you can’t say that every single historical cover out there right now is a clinch cover. Not true. All editors have to do is compare book A to book B, assuming they are smart enough to use good info about name recognition and previous sales, etc.. I think tasteful covers work for some types of historical romances, and some names, because those covers are being used.

But again, I ask, if they think they could make more money, do you think they wouldn’t try it?
Makes no sense.

People are busy. They don’t spend hours at the bookstore, picking out just the perfect book for next weekend. They don’t research every purchase online before heading for the store. (And online sales don’t even come CLOSE to in store sales.) They want to grab the 3 or 4 books they’ll read that week before their kids start screaming that they’re bored. Clinch covers ARE shorthand, and life is only moving faster!

Picture of Kassiana said on...
11.14.07 at 09:51 AM |

I don’t mind clinch covers. They can be well done and very sexy. Of course I mind badly done clinch covers, but I mind when ANYTHING is badly done.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 09:56 AM |

There is no survey. There is just sales!

Or I could’ve said “There are only sales!” if I wanted to sound smart. Or I could just change the first part to “There ain’t no surveys!” to make it all match up! Ding, dang, ya’ll!

Picture of fiveandfour fiveandfour said on...
11.14.07 at 09:57 AM |

I think Teddy Pig addresses a good point in that I believe there is a kind of “code” to covers that publishers somehow settled on.  There’s more to it than just semi-naked people.  Whether there’s one person or more, how the models are dressed and posed and several other little things all add up to giving a pretty specific impression of what one can expect to find inside the cover.

That “code” works for and against books in other genres, too.

I think it would be very interesting were someone to approach designing covers for the various sub-types of romance in the same way that covers for “literature” are designed.  What would happen if an artist were banned from using hearts, flowers, ribbons, people ‘dressed’ in leather/vinyl, kilts or period gowns?

Are publishers really saying that books like Bet Me don’t sell?  Or that until a writer can sell as much as someone like Crusie (or Roberts or Graham or the few others writing romances who aren’t sold with clinch covers) that they’re not willing to give up the code and take a chance with something else?

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 10:02 AM |

Are publishers really saying that books like Bet Me don’t sell?

But Bet Me isn’t an historical romance. In fact, the Bet Me cover is clear code for women’s fiction/romantic comedy. I expect that when my funny contemps come out, they will have a similar cover. Also, Crusie’s name is it’s own code.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 10:04 AM |

it’s

Or “its”. Okay, i’ll stop. But please tell me I am not the only writer with a serious hang up about making these kinds of mistakes in front of others. *shudder* My books have clinch covers. I have to be vigilant!

Picture of Brandi Brandi said on...
11.14.07 at 10:08 AM |

I’m beginning to wonder if creative use of stepback covers (discreet outside, fun/raunchy clench imagery inside) would be the best of both worlds… (How much do stepbacks add to the cost of books, anyway?)

Also, Kalen: by “‘upsize’ mass market books” do you mean the trade paperback format? I actually do like those. (I thought at first you might be referring to the tendency in modern fantasy fiction to put out brick-sized volumes.)

Picture of liz said on...
11.14.07 at 10:19 AM |

I hate trade paperback - but that said - clinch covers aren’t new to romance. Steinbeck and Hemingway (before they were enshrined) had plenty of their own pulpy covers because they were marketed as pulp novels. The LOOK! READ ME!! I’M NOT LITERATURE!! cover has a much longer tradition than the rise in romance circa 1970.

Even if some of it does turn out to be literature.

I don’t care for the covers either, but it does say “I am Fun To Read, this is not about Dead Children and Deep Junk” I wonder if in the future people will pay crazy money to collect Fabio covers (as they do 40’s pulp novels) with art books, magnets and other retrospectives issued. I hope it’s AFTER I’m dead.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 10:37 AM |

I think Kalen’s point about the big ol’ paperback books (are you talking NOT trade, but the oversized, tall mass markets?) is actually an argument that pubs will try anything if they think it will make more money. Meaning they are trying those tall paperbacks. They can try to pull one over on the readers, I suppose, but if it’s really not working and making them MORE money, they will stop eventually.

IMHO, this is what they tried with flowery historicals in the 90’s. They tried it. Did. Not. Work. Except for bestselling, established authors, which is why they still use it for them.

I’m not saying pubs are infallible. Not at all. Look at that Forbidden Shores cover. They broke the code. The author wasn’t happy and readers were pissed.

Picture of Laura Vivanco Laura Vivanco said on...
11.14.07 at 10:55 AM |

“So I ask myself: which came first, the romance or the clinch cover?”

I’m fairly sure that romance came first, and that the clinch cover only came in with a particular style of romance.

Twentieth-century gothic romances had their own particular style of cover (usually a lone heroine in an isolated spot with a mysterious/sinister-looking building behind her, like this and this). The old-looking Heyer covers (on individual pages linked to from here) don’t have clinches. Barbara Cartland’s novels tended to have covers where the lovers are embracing, but both are fully dressed and the heroine is drawn with absolutely massive eyes.

And the clinches do seem to be mostly a single-title phenomenon, because as far as I can tell, there haven’t been as many on Harlequin covers. There are also national variations, because the covers often change when the novel is published in a different market. So, for example here’s Loretta Chase’s Miss Wonderful with its American cover and here’s the cover of the UK edition.

Picture of fiveandfour fiveandfour said on...
11.14.07 at 10:55 AM |

Victoria, that’s kinda’ my point: why can’t historicals be given a shot at covers that aren’t what we see all the time?  Because it falls outside the code. 

Publishers say books without the clinch covers don’t sell, but I find it hard to believe.  It seems just plain idiotic if they’re really saying they can’t make money using tasteful covers for romance books because they won’t sell otherwise.  Are they seriously suggesting that the 50%+ share of all books sold is going to be significantly reduced were people actually unembarrassed to be seen in public reading them?  It seems to me that people are actually buying 50% of all books sold DESPITE the covers, not because of them.

Would the kind of thinking that produced a cover like Bet Me‘s really be that out of place on an historical?  I’m not speaking here of the color or content of Bet Me‘s cover, more the philosophy behind its creation: the cover gives a clue about the content, but in a way that someone who hasn’t read it wouldn’t understand.  The person who hasn’t read it understands the genre thanks to the colors employed, the use of shoes, etc. (as you said, the code for that genre).  So in all it works on more than one level: first to draw people in and give that all-important first impression that dictates so many of a person’s reactions to something, then later it adds something subtle to the mix to help make the book a little greater than the sum of its parts.  Has there ever been an historical romance cover that’s provided the same service for the story inside?  Given the behemoth that the romance genre is in the world of publishing, it’s a little astonishing to me that I can’t think of one.

And finally, I’d really love to know the names of the books that were published without the stereotypical covers that enjoyed such disappointing sales that its meant the perpetuation of the sterotypes for so many years.

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 11:03 AM |

fiveandfour,

I think it’s an issue that when you have name recognition and a large following the more tasteful fonts and objects covers work because the sale is made based on the name.

I think the clinch covers and the mantitty covers are made to sell based on, as you so aptly clarified it, “the code”.

The more likely unknown writer gets sold with the clearly defined Romance cover.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 11:11 AM |

Yes, Teddy Pig. It’s all about the code. And the code won’t work unless the messages are distinct. They tried cartoon covers on historicals. It didn’t work well, for obvious reasons.

Now I can get behind the idea that the code should be changed, but I’m not entirely sure the publishers would be willing to sacrifice a couple years’ profits on that experiment.

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 11:18 AM |

Well the historicals are getting more erotic and the photo mantitty is coming with them so I do think the code changes.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 11:34 AM |

I meant should it be changed to something more tasteful. *g*

At this point, I’m happy to see the code has expanded (for historicals) to include backs of dresses, etc. It seems to me as if pubs ARE trying out new types of covers and pushing the code. (Look at Pam Rosenthal’s covers. Lovely.) Some of the arguments here seem to assume that if they would just TRY, they would see the light. They try out new covers all the time. But the numbers make clear, regardless of what us smart bitches feel, that clinches sell, so they won’t be dropped.

Picture of Brandi Brandi said on...
11.14.07 at 11:35 AM |

(are you talking NOT trade, but the oversized, tall mass markets?)

I was under the impression that the ~5-6” W x ~8” H size *was* called a trade paperback, and that the smaller size was called a mass market paperback.

Ah, the terminology gets so confusing!

Anyway, I thought Kalen was referring to the larger format used on things like the Raymond Chandler reissues.

Picture of Poohba Poohba said on...
11.14.07 at 11:59 AM |

A British publisher tried putting out new editions of Jane Austen with “chick lit covers” last year.

See story here.

I haven’t heard whether the venture was successful or not, though.  Does anyone know?

Picture of Robin said on...
11.14.07 at 12:02 PM |

To me this boils down to a question of whether clinch covers sell because readers like them or because they are code for Romance.  I’ve long believed it’s because of the code, although I know some readers do like them, as well.  I even like some of them, although I didn’t feel that way until I became a reader of the genre and could see them from inside the paradigm, so to speak.

If clinch covers sell because they’re code for Romance, a publisher or two “experimenting” with other covers will yield a predictable short term failure.  If every publisher got rid of clinch covers tomorrow, though, the code would change because there would be no clinch covers to announce themselves as Romance on the shelves next to covers with flowers or beach chairs or abstract figures. 

As it stands, though, I will defend the content of the genre, but those clinch covers (or similarly the shirtless duke in the middle of winter type covers) make me more than understand why those who see nothing but these covers believe that Romance isn’t a genre to take seriously.  I know that’s harsh, but I find it incredibly difficult to defend those covers to the casual observer, especially when, IMO, they are the most prominent public image of the genre.

Picture of Romance Reader Romance Reader said on...
11.14.07 at 12:03 PM |

I just found a dialogue on Amazon about this very topic...I’ll bet publishers would like to know that many of the people commenting use book covers, so that they can read in public places or hide the book behind something else...another book or magazine.

Is this what publishers want their readers to be doing? Hiding the name of the book and the author?

I get that these raunchy covers are supposedly based on sales, but do we really have to have them be so horridly bad? Can’t they be classier? With less boobage falling out of dress and mantitty up the ying-yang?

They could be clinching, but in a less body-torturing, skin baring way.

I don’t know. There just has to be a way to improve this. Why would publishers want embarrassed readers????

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 12:09 PM |

I will defend the content of the genre, but those clinch covers (or similarly the shirtless duke in the middle of winter type covers) make me more than understand why those who see nothing but these covers believe that Romance isn’t a genre to take seriously.

Robin,
I think that people will “think” what they want to “think” anyway. I do not believe people complaining counts if sales figures say different.

If you want to change something do not buy it. In any business ignoring something is far more a death blow than negative press.

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 12:10 PM |

Yes, Brandi, the extra-tall mass market books (usually costing around $10) are what I was talking about. Lots of places call them “upbacks”.

And, Vicki, you know I love you, but I disagree with you. Or maybe it’s just that I can’t get over how awful—and wrong!!!—the clothing on the clenches usually is? Perhaps if the characters were wearing historically accurate clothing I wouldn’t loathe them as much (or at all)? The one thing I do know is that they put off all the women I know.

Picture of Mary Mary said on...
11.14.07 at 12:10 PM |

The worse the cover, the more likely I am to buy it, to be honest. So clinches don’t bother me much.

That said, I don’t read them in public either. Often. And I never buy them new, because I am too cheap.

I’ll even go out on a limb and say I prefer the clinch covers to the standard ‘chick lit’ cover...I get irritated by them all trying to be funky in the exact same way, and the ones with stylised women shopping/shoes really get me - but then I don’t like chick lit much at all, which probably colours my view somewhat.

Picture of che said on...
11.14.07 at 12:19 PM |

50% of all books sold

You might want to check the Dear Author post on book sales. Romances make up about 21% of all books sold.

Picture of Jules Jones Jules Jones said on...
11.14.07 at 12:20 PM |

It’s a chicken-and-egg problem to some extent. Publishers use the cover code because it sells books. It sells books because you look at the cover and you know what the book is. And so the publishers continue to use the cover code.

Go into a bookshop. Look around the fiction section. Don’t look at the genre labels, just look at the covers on the face-out books. You know just from the cover art what you’re getting. Both genre and sub-genre. I *know* that when I’m in a hurry at a train station, I can go into Smiths and not even have to look at the shelf labels to find the sort of thing I want to read; all I have to do is look at the covers, and that’ll narrow it down *fast*. To get out of clinch and man-titty covers, we’re going to have to learn a whole new code, and a publisher trying that is taking a gamble.

I’m not sure I want to know what Teddy thinks of when he sees my covers…

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 12:25 PM |

Jules,

You mean Lord and Master?

Tender twinky titty tweakers.

Picture of Lorelie Lorelie said on...
11.14.07 at 12:32 PM |

They could be clinching, but in a less body-torturing, skin baring way.

Yes!  For example:  The Raven Prince, by Elizabeth Hoyt.  They’re clinched.  They’re so clinched her clothes are falling off.  Still?  Totally hot.  Totally says Romance.

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 12:32 PM |

Oh and the Dolphin one I started singing to myself…

They call him Flipper, Flipper, faster than lightning, no-one you see, is smarter than he…

Picture of Jules Jones Jules Jones said on...
11.14.07 at 12:41 PM |

Teddy Pig, you are a bad, bad man.

And you’ve probably just earwormed everyone with the Flipper theme tune. (Except me, because I don’t actually know it.)

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 01:06 PM |

50% of all books sold

You might want to check the Dear Author post on book sales. Romances make up about 21% of all books sold.

I think the 50% is “of all new fiction titles” (I know I’ve seen that number bandied about, but I can’t find the source at them moment *grumble*). So you may both be right, you’re just talking about a different statistic.

Romance: $1.37 billion
Religion/inspirational: $1.68 billion (includes Bibles, so it’s a bit misleading)
Science fiction/fantasy: $495 million
Classic literary fiction: $448 million
Mystery: $422 million

So Sci-fi/fantasy + Literary + Mystery = (roughly) $1.405 billion, or just a tad more than Romance by itself.

Picture of fiveandfour fiveandfour said on...
11.14.07 at 01:07 PM |

You might want to check the Dear Author post on book sales. Romances make up about 21% of all books sold.

Hmmm...I guess I was using old information.  Kind of interesting that the romance genre is just behind the religion/inspirational genre for sales according to the report mentioned at Dear Author.  Sort of like those legends about the old west where there’d be a church on every corner and a tavern across the street from every church.

Teddy Pig, I’m thinking that if we did a Rohrshack sort of test on you using romance covers instead of ink blots I wouldn’t stop laughing for days.

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 01:10 PM |

“All books” includes Bibles, cook books, Rock Polishing for Dummies, etc. It’s more relevant to talk about “all fiction”. And romance does make up something damn close to 50% of that.

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 01:22 PM |

I have two sets of the actual Rorschach tests. From what I hear this is supposedly a big no no for a lay person to have these.

Did you know some of them are in color?

One of these days I am gonna blow mega bucks and get them individually framed for the living room wall over the couch like a big art installation

My research psychologist of 6 years, Dr. Riddle, died of AIDS and left me them in his will.

Yes, I have been written up in 3 reports he published on the psychological impact of HIV infection. He told me he did it too.

I replied that I hoped he only said nice things about me.

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 01:26 PM |

One of these days I am gonna blow mega bucks and get them individually framed for the living room wall over the couch like a big art installation.

That sounds amazing! Talk about somethign to inspire a cocktail party. LOL!

Picture of Laura Vivanco Laura Vivanco said on...
11.14.07 at 01:29 PM |

The 21% is of “net revenue from retail sources in the U.S.” It doesn’t indicate what percentage of the total number of books sold are romances. Probably that’s a much higher percentage, since romances tend to be relatively cheap compared to other books. And if you looked at the number of romance books sold compared to other types of fiction, I’d imagine the percentage would be higher still.

Picture of Chicklet Chicklet said on...
11.14.07 at 01:36 PM |

Teddy is right: only a lack of sales affects a publisher—which is why I don’t buy clinch covers. From this thread, it sounds like quite a few romance readers are buying the books *despite* the clinch covers, which is a distinction lost on the publishers. They only see sales. Ergo, if you don’t like clinch covers, don’t buy them, period. That’s the only way to change the way the genre operates.

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 01:46 PM |

Ergo, if you don’t like clinch covers, don’t buy them, period. That’s the only way to change the way the genre operates.

Great in theory, but it’s unlikely to yield the longed-for result. The way the publishers are more likely to interpret the lack of sales is that readers are not interested in the AUTHOR. They’d actually have to do RESEARCH beyond the obvious to find out that the lack of sales was due to the shitty cover, and they aren’t going to do that. Ask any of the authors out there who’ve gotten stuck with a truly awful cover. Even when the publisher will admit the cover was a mistake, they won’t take the blame for poor sales. It’s the poor author who gets blamed/shafted.

Picture of Jules Jones Jules Jones said on...
11.14.07 at 01:51 PM |

Well, I guess some people aren’t attracted by my covers. I’m just looking through my site logs, and apparently AltaVista managed to pick me as its random link for a while a couple of nights ago. The visitors that sent my way mostly seem to have clicked away again in a hurry…

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 02:03 PM |

Well with eBooks Jules the covers are much more correctable.

I see EC updating their covers constantly before putting something older with say a poser cover into print.

Good thing too!

I think this is yet another rule that eBooks get to break. The covers are much more replaceable if the story is good.

I was telling a friend of mine yesterday to just have April do a cover she likes for her so that she could slap on after she gets the contract back. Because most often you cannot keep the cover anyway.

Picture of Grace said on...
11.14.07 at 02:03 PM |

They could be clinching, but in a less body-torturing, skin baring way.

Yes!  I’ve seen a few clinch covers (sadly, only a few) where the clinch is tastefully done.  As LorelieLong pointed out, The Raven Prince by Elizabeth Hoyt is a prime example of a clinch cover that isn’t cheesy or defies physics.  The clinch may be a visual code, but Hoyt’s cover is one where the code isn’t cringe-worthy. 

And I don’t know what book cover god blessed P.C. Cast, but I’d love to see more covers like hers on other books.

Picture of Jules Jones Jules Jones said on...
11.14.07 at 02:15 PM |

Teddy Pig—the other thing with eBooks, of course, is that a cover that works on a monitor is not necessarily one that works on dead trees. Monitors (mostly) generate their own light. Print books are viewed in reflected light, and in widely varying lighting conditions. So you could have something that looks really good on a TFT screen, and that sucks on a print book.

Wonder if we could drag ALG in here to talk about covers…

Picture of Wry Hag Wry Hag said on...
11.14.07 at 02:16 PM |

I can’t help but wonder if pre-1970s sleaze paperbacks (you know, the ones with the truly lurid covers suggestive of egregious, even criminal sexual behaviors) aren’t the precursors of romance clinch covers.  Those books were intended for male readers.

I think it’s entirely possible for romance fiction to maintain the shorthand of cover graphics without going to tasteless extremes.  In fact, it’s already being done.  The cover for my EC novel Plagued is a model of subtlety, yet it conveys a kind of moody, angsty sensuality. I’ve seen quite a number of ebook covers that have managed to feature appealing, intertwined bods without making them look like they’re about to erupt.

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 02:23 PM |

I can’t help but wonder if pre-1970s sleaze paperbacks (you know, the ones
with the truly lurid covers suggestive of egregious, even criminal sexual
behaviors) aren’t the precursors of romance clinch covers. Those books
were intended for male readers.

Wry Hag,

You know how much money those pulp fiction novels go for these days? I know gays and lesbians that spend BIG BUCKS collecting those and they actually are kinda cool.

I think the same will happen with the Fabio clinch covers. Eventually people will collect them and new authors will want to use the style as something retro and fun.

Picture of fiveandfour fiveandfour said on...
11.14.07 at 02:31 PM |

I have two sets of the actual Rorschach tests. From what I hear this is supposedly a big no no for a lay person to have these.

Did you know some of them are in color?

Huh - didn’t know either of those things.  I just realized I made a typo on the name Rohrshach earlier...it loses a little of its mystique with a “k” at the end, doesn’t it?  Takes it a little closer to “Horseshack”.

Anyway.  Unfortunately, I agree that not buying a book based on its cover does more harm to the author than send a message to the publisher.

It’s kind of like those people who leave little cards for waiters and waitresses instead of tips explaining why they didn’t get a tip - it hurts the wait staff at the time and effects no change to the tipping culture at large (though in this case the reason for the lost sale isn’t communicated to the publisher so they’re free to interpret the stiffing however it makes sense to them).

Now I’m even more frustrated by this issue because it seems the only way this can be decided would be if a publisher took a chance and tested the market with alternate covers.  And who would willingly step up to the plate on an experiment like that when one of the assumptions going into it is that fewer sales will result?

I think the same will happen with the Fabio clinch covers.

Well, shoot!  I’ve been meaning to take my Fabio-illustrated version of The Shadow and the Star off for donation...guess I should re-thing that plan.

Picture of fiveandfour fiveandfour said on...
11.14.07 at 02:35 PM |

Re-think, not re-thing.  The letter “k” is apparently not my friend:  popping up here, disappearing there.  What did I ever do to you, letter “k”?

Picture of La Reine Noire La Reine Noire said on...
11.14.07 at 02:40 PM |

I will admit the first romance novel I ever read—Until You by Judith McNaught, for those who are curious—did not actually have a clinch cover. It had one of those early 90s covers with an oyster shell and a pearl. Yes, I probably ought to have guessed the connotations but I was eleven years old and just thought it was pretty. ;)

I do distinctly remember one clinch cover (at least sort of, although I don’t think either of the people were nearly as naked as others seem to be) and it was for this awful novel set during the Third Crusade where the woman in question was sold as a Saracen slave...I think it was called Love’s Fiery Dagger, and it was fairly awful.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 02:41 PM |

The truth is that these little experiments go on all the time. Not controlled experiments, but… There are romances released all the time with tasteful covers. Flowers, fabrics, a close up of a hand on a arm… something like that. So if the vast majority of romance readers HATES clinch covers, wouldn’t those tasteful books sell measurably better? Yes, there is a code, but if you are specifically searching for a romance with a subtle cover, you’d zero in on it. If those tasteful books got snatched up in record numbers, do you think every editor wouldn’t be DEMANDING that their authors get the tasteful covers? Come on.

The readership of Smart Bitches is hardly an accurate sample of romance readers in general. And knowing Kalen *wink*, I’d say that her friends are not an accurate sample either.

Romance novels sell themselves. Certainly no one is spending any money on promo for me. My book has to scream “sexy romance!” And boy, does it.

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 03:03 PM |

So if the vast majority of romance readers HATES clinch covers, wouldn’t those tasteful books sell measurably better? Yes, there is a code, but if you are specifically searching for a romance with a subtle cover, you’d zero in on it.

But you’re assuming that readers are shopping by cover, and I don’t think this is true. I think most of them shop by author or subgenre, and they buy what’s there. In historical romance that means a whole lotta clench. I mean, I could be totally wrong, but I see readers commenting ALL THE TIME that they hate clench covers, but I can’t think of a single instance of them raving about how much they love them*. And if they do love them, you think you’d see come clench love making its way around the web, wouldn’t you?

And I think we are finally seeing less of them, but the replacement is the naked dude torso. NDT works just fine for things like Scottish historicals (hello Monica McCarty) where you can add a kilt to signal the readers that THIS IS A SCOTTISH HISTORICAL, but it doesn’t really suit a lot of other historical periods (Why is that knight running around during a battle half-naked? Why is that Regency duke naked in the snow?).

*aside from the occasional poster on a blog like this who confesses that they don’t mind them, or that the clench holds a dirty, secret attraction.

Picture of MplsGirl said on...
11.14.07 at 03:05 PM |

As a publisher (of nonfiction) I can say that if readers boycott a book the author will most likely suffer--we probably would not connect the bad sales to the cover art unless a couple of things happen: a whole bunch of booksellers and/or readers provide feedback, all books in a genre suddenly tank and then we’d have to ask ourselves why, or we realize that a cover is bad. That last bit happens on occasion and if we’re doing another edition of a book then we have a chance to correct it, but that doesn’t happen often--we created the cover in first place, after all. 

I sit through cover design meetings; we talk about the visual message a book will send, and sometimes we purposefully go against type. But mostly we want the target market to look at a book and pick it up/buy it. We do what we think will most likely lead to that outcome.

Not sure what the demographic of Smart Bitches is but this seems like an educated group--perhaps urban/suburban, too? If someone did a survey of romance genre readers’ cover preferences it would be very interesting to know how the socio-economic and regional demographics play out vis a vis clinch covers. This (I suspect) highly educated group hates ‘em. Does everyone?

Picture of Jeri Jeri said on...
11.14.07 at 03:14 PM |

It’s not just clinch covers on romance that turn me off.  It’s spaceships on sf books and dragons/knights/unicorns on fantasies.  Anything that smacks of stereotype tells me that this is More of the Same. 

Strangely, I find myself enticed by most YA novel covers.  They either portray humans in relatively dignified ways (i.e., not in clinches or fighting laser-breathing dragons) or tend to be more abstract and evocative. 

(P.S.: I’d just like to say for the record that I bought To Tempt a Scotsman because of the name VICTORIA DAHL.  Despite the clinch cover, I read it proudly in public because I couldn’t put the damn thing down.)

Picture of Chicklet Chicklet said on...
11.14.07 at 03:14 PM |

(though in this case the reason for the lost sale isn’t communicated to the publisher so they’re free to interpret the stiffing however it makes sense to them).

But the corollary is if a reader buys a book despite the cover, the publisher just sees the sale and thinks the cover worked. So I guess the best way is to contact the publishers and let them know? Whom should we contact at the publishing house? The editor, the marketing department, who? Is there a way to find contact information for those people?

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 03:15 PM |

And I think we are finally seeing less of them, but the replacement is the naked dude torso.

Absolutely. I admit I was using “clinch cover” as shorthand for anything featuring embraces and/or nudity. The discussion seems more about lurid covers v. books no one would make fun of you for reading at lunch.

Picture of iffygenia iffygenia said on...
11.14.07 at 03:17 PM |

RWA says

• 42% [of romance readers] have a bachelor’s degree or higher
• 15% have post-graduate work or degrees

Some of their statistics are a bit wonky, and some of the statistics change a surprising amount from year to year… but them’s the current numbers.

On cover preferences, RWA says:

• 53% of readers prefer covers that are either abstract or romantic
• 35% of readers prefer sedate and abstract covers
• 12% of readers prefer romantic covers

That “either” category makes it hard to interpret, but it doesn’t sound like there’s an overwhelming demand for “romantic” covers.  I interpret this to mean 12% like the clinch, 35% don’t like the clinch, and 53% don’t really care.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 03:18 PM |

I’d just like to say for the record that I bought To Tempt a Scotsman because of the name VICTORIA DAHL.  Despite the clinch cover, I read it proudly in public because I couldn’t put the damn thing down.

Heehee. At Barnes & Noble, I was “Victoria Dhal” according to the sign, which made me feel lentil-y delicious and exotic with just a hint of spice. *g*

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 03:38 PM |

When I say “clench cover”, I’m talking about the classic Avon-style clench: Badly rendered, egregiously incorrect clothing, mysteriously missing clothing (why is the dude so often shirtless when this makes NO SENSE?), girl is some impossible position, usually with her dress half falling off.  I just hate them. But maybe somewhere in another part of the world there are hordes of silent readers who love-love-love ‘em. *shrug* There’s no way to know, really, and I don’t think the publishers give a shit. “Good enough” is good enough. As a reader, I buy by 1st by author name recognition, 2nd by recommendation from trusted sources, and 3rd by subgenre/blurb/first page. I’d be happier with books in plain paper wrappers like ARCs.

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 03:44 PM |

the naked dude torso.

Do you realize how many eBooks I buy just because of this?

Do you understand how important a development this is?

Do not cast disparaging remarks upon my delicious wonderful marvelous naked dude torso or I shall weep!

More naked dude torso is better naked dude torso.

I only ask that more treasure trail be used in the creation of naked dude torso.

That is all.

Picture of Kalen Hughes Kalen Hughes said on...
11.14.07 at 04:02 PM |

Teddy, I hear you. My own books are awash with NDT, and you don’t hear me protesting. *grin*

Picture of Yvonne Yvonne said on...
11.14.07 at 04:17 PM |

Hey Teddy!

“Tender twinky titty tweakers.”

It made me snort decaffeinated chai spice tea sweetened with honey all over the anthropological theory article I’m (not-because-I’m-on-SmartBitches-again) reading.

What about something like Lisa Kleypas’ covers? Historically incorrect dresses notwithstanding, I heart them very much.

Picture of Yvonne Yvonne said on...
11.14.07 at 04:22 PM |

Oh! and I’m not against the naked dude torso but lets not have heads on them. I get to feeling a bit uncomfortable for some reason. The Loretta Chase “Lord Perfect” cover? I’m embarrassed to even look at that one.

Picture of Teddy Pig Teddy Pig said on...
11.14.07 at 04:28 PM |

Oh! and I’m not against the naked dude torso but lets not have heads on them.

Fully AGREE! The guy on the cover of Lora Leigh’s Nauti Boy looks constipated.
Parts is parts! Just give me the chest and ribs throw some identifying gimmick in like cowboy boot or a sword or kilt and keep the head to yourself.

Picture of Victoria Dahl Victoria Dahl said on...
11.14.07 at 04:50 PM |

I do think most of us seem to have the same taste here, despite that I’m arguing the popularity of lurid covers. I’m a huge fan of both male and female headless torsos. (What, does that sound weird?) And I love abstract covers, and beautiful (period or not) dresses. I’m just saying that what I like doesn’t necessarily correspond with what other people buy, much as I’d like it to. Ah, if only I ruled the world. *sigh*

Picture of Lorelie Lorelie said on...
11.15.07 at 03:23 AM |

“keep the head to yourself”

Am I the only one picturing a cover artist working late at night, finishing up and tucking a head under her arm as she leaves?  *g*

Picture of Jennifer Armintrout Jennifer Armintrout said on...
11.15.07 at 05:44 AM |

I wonder if male buyers bought the clinch covers because “Hey, BOOBIES!” or if they honestly believed that women needed that image to know it was a romance.

I could just see this man staring helplessly at two different covers, one heaping with oily, tanned man titty and one with a plain, Catcher-In-The-Rye-Style blank cover with just the title and going, “Hmmm… they put a picture of the carrots on the label on a can of carrots, and my wife is so good at buying canned goods… maybe I should go with the… naked one.”

Picture of Theresa S. Theresa S. said on...
11.15.07 at 08:57 AM |

As I understand it, it was the teamsters, not the buyers. I wasn’t there, but I’ve heard this story often enough from enough sources that I think it’s probably accurate, despite some head-scratching details.

The drivers in the distribution centers would be pointed at the stacks and stacks of books in the warehouse, and told to load up and deliver so many here, so many there.

Whenever they had any leeway on which titles to take, they took the ones with porny covers. (I don’t know why they would have leeway here. That’s the part that always stumps me.)

Legend has it that they would often compare notes on the charms of the various cover models in language befitting truck drivers. And one day, one of these conversations was overheard by a publishing company rep, who suddenly understood why clinch covers sold so well even though women readers complained about them.

Blame the teamsters. ;)

Picture of Teddy Pig Teddy Pig said on...
11.15.07 at 09:10 AM |

Legend has it that they would often compare notes on the charms of the various cover models in language befitting truck drivers.

But they did not really reuse the female models like they did say Fabio. So in this case it was teamster truck drivers that liked Fabio.

Picture of SB Sarah said on...
11.15.07 at 09:13 AM |

Good point, Teddy. I’ve wondered why the male models have name recognition and a following while the female models, some of whom I’ve seen reused, are anonymous for the most part. It’s difficult to find much info on them.

Fabio-Lovin’ Homoerotic Teamsters? Hmm.

Picture of Jules Jones Jules Jones said on...
11.15.07 at 09:37 AM |

Theresa’s version is pretty much the story I’d heard, although I can’t remember where now. (It’s tagged “Tor editor” in my memory, which means I can probably blame either Anna Genoese or a Nielsen Hayden for it.) It was to do with the distribution system for those wire spinner racks in drugstores and the like. It was left up to the guys doing the actual driving to pick stuff, on the assumption that they knew what sold where on their routes. And they tended to pick the stuff with covers that appealed to them…

Picture of Invisigoth said on...
11.15.07 at 09:48 AM |

I’m not surprised.  I used to subscribe to “Realms of Fantasy” magazine, and the editor would get many letters asking why there was almost always a 1/2 naked buxom babe on the cover.  Her reply was that the majority of the subscribers were female but the majority of the news stand pick ups were young males, hence the chicks in chainmail on the cover in their effort to attract more readers.

Picture of Victoria Dahl Victoria Dahl said on...
11.15.07 at 09:53 AM |

Huh. Seems more likely that the male models are known because the female readers like the man-titty and don’t care about the female models?

Picture of Jules Jones Jules Jones said on...
11.15.07 at 09:55 AM |

Well, *I’m* certainly going to be paying more attention to the man-titty than to the buxom wench…

Picture of Victoria Dahl Victoria Dahl said on...
11.15.07 at 10:00 AM |

This has me thinking about the *whys* of mantitty and clinch covers and code. I hear these models’ names floated around all the time, though I only recognize Fabio because he’s an international sensation. But a lot of romance readers are very into the male models, recognize them on the covers, even collect those covers. So maybe women who like clinch covers, etc. like them MORE than we DON’T like them. The covers are part of the experience for a lot of readers, and it just wouldn’t be the same without them.

Picture of Xandra Xandra said on...
11.15.07 at 10:50 AM |

Honestly?  I don’t buy that clinch covers are an active turn-off.  If you’re embarrassed to read something on the train, you leave it at home...but you still buy it, if you want to read it bad enough.  If your attention has been grabbed fiercely enough--dare I even say, “clenched?” ;P

If the embarrassment factor were a significant enough deterrent, Penthouse wouldn’t sell so well.  The majority of buyers do so on a whim, rather than a well thought-out and researched quest.  Something shocking--like manboobs and nekkid butts--will make you double-take, which is the first step in hooking you into a buy. Tasteful and unobtrusive covers don’t snag you on your way to the cafe. 

The Clinch lurks on an end-cap until it has the opportunity to jump out at you and force you to look, Once The Clinch has your attention, The Clinch will create a mental ruckus and compel you to go over and pick up, sometimes just to see if it really is that bad.  That is the purpose of The Clinch.  Sometimes The Clinch will keep up the ruckus until you are forced to silence it by putting it in a sales bag with a “paid” receipt.  The Clinch does not care what you do after that, or how dirty you feel afterwards.

Clinches do their job well.  Hence, they’ll be around until something else comes along that does their job better.

Picture of smartmensab-tch said on...
11.15.07 at 12:28 PM |

“Love’s Fiery Dagger”...Dear Goddess.  Pass the brain bleach, please.  I HATE titles like that.

If the publishers MUST use a clinch cover, I agree with the person who mentioned “stepback” covers - right word?  I kind of like those.  If you want to look at the clinch, it’s there, and if not, you can ignore it.

Sorry about the caps - I’m in a NOISY mood today.

Picture of fiveandfour fiveandfour said on...
11.15.07 at 04:50 PM |

A question on the step back covers: are those the covers where the outside cover goes approx. half-way across the width of the book so that the outside and inside images can coordinate/carry on from the outside to the inside or are those the covers where the outside cover is perfectly normal, then you open the book and there’s two people writhing around that you didn’t expect to see so you’re surprised every time you come across that inside cover?

While I like the idea of the half-cover that coordinates with the inside image (i.e. they look good), I must say in practice they bug me because I always seem to be catching that half cover on things.  One of Eloisa James’ latest books is a good example - it’s nice and tasteful to look at, but sheesh I managed to completely mangle it in about 1 day’s time.

Picture of gen gen said on...
11.15.07 at 04:58 PM |

I like clinch covers *because* they are a lazy shorthand. Tasteful prarie scene or nice Regency ‘gel’ cover = historical, probably boring with lots of young ladies going to dances and talking a lot about men, but no action. Cinch may be cheesy but yeah, I like cheesy romance and I know the flavour of what I’m going to get even if I don’t know the author. In a way it thus allows me to explore other authors. A lot of my bookshop buys are impulsive, based on cover blurb and covers and if the nice young man at the counter gives me a weird look for my hetero-centric cheesy girl-porn then sod him.

Picture of iffygenia iffygenia said on...
11.15.07 at 06:41 PM |

If the embarrassment factor were a significant enough deterrent, Penthouse wouldn’t sell so well.

That’s presuming a strong connection between the cover, sexual content, and embarrassment.

I prefer not to buy things I don’t want to keep.  The clinch cover is a strike against the book being a keeper.  I’m more likely to get a clinch-cover book at the library.  That’s no less embarrassing than the bookstore (if embarrassment is about a clerk seeing it), but doesn’t mean buying something I find ugly.

Picture of Tracy said on...
11.15.07 at 08:59 PM |

“Huh. Seems more likely that the male models are known because the female readers like the man-titty and don’t care about the female models?”

That’s what I was thinking! :o)