








by SB Sarah • Friday, July 04, 2008 at 04:25 AM
So you’re a blogger (hi there!). And you’ve registered for RWA in San Francisco. And you’re nervous about what to expect. Don’t be. It’s fun.
Samantha Graves said to me on the last day of RWA in Dallas, quoting, I believe, Mary Jo Putney, that the convention on the whole is a few thousand introverts pretending to be extroverts for four days. And at the end of the conference, expect to be exhausted. I was.
Now, last year, when I went, I was 8 months pregnant. I gave birth six weeks later. I was, to put it mildly, as big as the sun. So there were a lot of events I missed because I was focused on three things: finding a place to sit, finding food to eat, and finding (ahem) the ladies rooms. Since that’s the basis of my conference experience, I’ll start there.
Any time there is a meal provided by RWA, if you are worried about your finances, go. For one thing, there’s food. For another, you meet people. The tables usually seat ten, and you can find a place to sit by pretending to be an extrovert and asking if a seat is taken. Small talk is your friend and you can pass one meal or five by introducing yourself, and asking the other people at the table who they are, where they’re from, and what they write.
Chances are, no one will be rude to your face, if that’s what your worried about. Now, few people are rude to a visibly enormous preggo lady, so this year when I’m traveling solo, my experience may be different. But no one was rude to me. I don’t think anyone was rude to Candy either.
There are certainly people who think we bloggers have no business being at RWA. I disagree heartily with those people. If you’ve registered to attend, then you have as much right to be there as anyone. I look at it this way: yes, RWA is a conference for romance writers. Thus the sessions and workshops are designed for aspiring and novice writers, and for those who already have careers based on romance writing. Those same sessions that discuss the craft and business of writing may be of interest to you as well, to say nothing of the sessions that instruct authors on publicity online and off. Maybe you’re secretly aspiring to write a romance. Maybe you’re not. But there is definitely some information for you in the workshops.
If you’re registered, among the best events are the spotlights on publishers, because you can hear from the editors what they’re looking for and what they do, and the signings, also hosted by publishers. The signings are marvelous - authors meet fans, sign books, and give them away. My tip: if you don’t want a signed book, or if you’re in line to meet the author and don’t want to take a book away from someone behind you in line, flip your nametag over so it’s not facing front. The authors are often on auto-pilot, and read the name off the tag and start personalizing the book before you can say, “Oh, no I just wanted to meet you.” I also went towards the end of a signing session to meet authors, simply because the lines were smaller. For the Nora Roberts signing and the signings for other prominent authors, the line will blow you away. People will queue up an hour beforehand. Wear comfy shoes.
Speaking of apparel, my rule of thumb: look professional, be comfortable. Remember that it is a professional conference, and other attendees are there to network, learn, network, meet with editors, agents, and fellow authors, and network. Lean towards business casual, especially if you are really, really bone deep nervous about how someone else may treat you.
And where does all that networking occur? The bar. RWA conference attendees will keep the bartenders hopping, so if you go to the bar, expect to see many, many people, and expect to have a bit of a wait for service. There are always people hanging out in the lounge areas and in the bar, especially after the RITA ceremony. You might end up in a conversation with someone who might be going to a party one evening, and may invite you along. You might end up talking to someone who ends up making your conference experience really freaking awesome. You never know. Last year I ended up being asked to tag along to a party in someone’s room, which was awesome, if a bit warm and crowded.
But even with all the bar and parties going on, the root of “network” is “work,” and RWA is a professional conference attended by authors trying to advance their own professional careers as writers. As with many a conference, business and the bar mix and mingle, so be aware and courteous. If a conversation looks like Serious Business, it probably isn’t the perfect moment to hit DEFCON-5 on the Squee-o-Meter and introduce yourself.
Bottom line: don’t be nervous. There are a few dozen other first time attendees there as well, and chances are anyone standing next to you is as nervous as you are.













by SB Sarah • Monday, July 07, 2008 at 01:19 AM
Suppose you’re curious about what the posse of bloggers have to say at RWA this year, but don’t remember who all is going, much less what the URLs are? Jane from DearAuthor kicked ass and took names and came up with Blog Nationals.com a blog that will scoop the RWA-related content from about 11 or so different sites and compile it in one convenient reading location.
This was all Jane’s idea, and I think it’s spiffy. I contributed two itty bitty things, but the rest is another example of how Jane can make a label maker weep with fear due to her l33t skillz of organization. Yay, Jane!
So once the conference is in full swing, check out the site. We’ll have other stuff going on at our own sites, obviously, but if you’ve got an itchy hankering for RWA Conference news, take a look. And if that itching continues, see a doctor.
ETA: Whoa! The site got hacked! How utterly lame. I’ll let you know when the site is active again.
ETA2: I think we’re back. And utterly badass as usual.






by SB Sarah • Wednesday, July 23, 2008 at 09:08 AM
A list in no particular order to illustrate what happens with a bunch of romance fans, bloggers, readers and authors descend upon a Times Square BBQ place with big honking holy shit huge drinks.
1. I arrive late because I went home, took care of the fam, then drove back into Manhattan. This was bad idea jeans, because a few hundred other people had the same idea at the same time and I was taunted by sitting on the helix into the Lincoln Tunnel looking at New York but unable to get there. And, to make matters more embarrassing for me, the restaurant wouldn’t seat the party until we were all there. What the crap?!
Now I’m one embarrassed person. Sorry, y’all.
2. The drinks were huge.
3. No, really. The drinks were huge.
4. DO YOU SEE THE SIZE of the FISHBOWLS they serve the DRINKS in?!
5. See #1 re: driving. Hence I drank barely a quarter of the fishbowl, chugged water (which did NOT come in the fishbowl, damn them) and donated the rest of my margarita to a worthy cause: the inebriation of someone who didn’t have a drink. Yay!
6. I don’t go out much, really, which makes me lame, but I forget how funny it is that a table of 15 people with one major genre in common will always find something to talk about, and will undoubtedly have a kicking time. It’s like a book club on crack. With margaritas.Or beer. In fish bowls.
7. There are funny pictures of me circulating out there. I promise I am about 200% more funny-looking in real life.
8. Ann Aguirre was angelic and very cool, and if you ask her how she met her husband, the story will make you wet yourself with laughter.
9. We talked about any and all of the following: writing, books we’re reading, Magic Hoo-hoos, San Francisco, juicy pink velvet things, Twitter, and dial up modems. Also books. But you guessed that.
10. My camera phone takes grainy ass pictures in low light, but that doesn’t mean I can’t caption them. Enjoy - and thanks to everyone who came for creating a kickass evening.






by SB Sarah • Thursday, July 31, 2008 at 09:48 PM
I am terrible and boring at entries where I tell everything that I did, because it becomes one long string of ‘And then… and then.... and then...’ and your eyes would glaze over. So here’s a small-paragraph recap in no particular order of The First 36 Hours Of RWA.
So tomorrow AM the Today Show segment will air and I’m hoping they use all of us, because Marcella, Kassia, and Jane were outstanding. Marcella batted that interview right out of the park.
Funny part! During the literacy signing, which raised nearly $60,000 in one night, I was walking around with two authors when the film crew from The Today Show approached us. They were looking for two people to pose and gaze up at the ceiling as if they were thinking of George Clooney and Patrick Dempsey. I happened to be standing with, count ‘em one, two people. So if the Today Show airs the segment with two people posing as if they were dreaming of celebrities, one will be Barb Ferrer and the other will be Lisa Kleypas. They were totally good sports about it, and I hope that Today’s uses the segment, because, awesome!
Another behind-the-scenes funny: Beverly Jenkins is part of the Today segment (I hope) reading part of her novel, Jewel. Seems the producers wanted a sound bite or two of an actual romance novel, so Jenkins sat on a chair and read aloud the opening scene from the novel when the hero and heroine agree to pretend to be married for an hour. The posse of bloggers who were at the Borders with us, we were all entranced. It was like Story Time of Excellent with Beverly Jenkins. Then the reporter asked her to read a more “Romantic” scene, which meant, “one with the sex in it please.” So she obliged, and right about the part where Things Get Interesting (and Jenkins writes some fine, fine sex scenes) the reporter said, “OOOk, then that’s plenty!” And the camera men both spluttered, “No, wait! Keep going! It was just getting interesting!”
We now break for the Nora Roberts Shoe Report. Nora’s shoes yesterday were hot screaming red with awesome heels and strappy tops, which she paired with hot pink nail polish. Today was a mix of brown leather sandals with woven medallions, and lace-up flats worn with jeans. Nora’s Shoe Report will continue as long as she continues to change footwear and cause Sarah to ponder that perhaps the rumors are true, and Nora doesn’t have actual nerve endings in her feet.
The Marriott is amazing. Power outage or no power outage, this hotel is rocking my socks off, and I only have one pair with me so they better knock it off. Every single staff member is friendly to the point that I wonder what’s in the staff luncheon, and if it comes with a side order of happy pills and stock options. Seriously. Friendly people like damn and whoa. Plus, every time there is a major event, like a luncheon or the literacy signing, there’s hotel personnel every 10 or 20 feet helping direct traffic and answer questions. It’s amazing. I’m seriously deeply impressed with the staff here. They rock.
Tonight Jane, Candy, Kassia, Wendy the Super Librarian and I had dinner with the Harlequin Digital Team, where there was seafood and bodacious conversation. They wanted to know more about how we viewed ebooks and digital media (No more DRM plskthxbye) and along for the ride was a British film maker who is developing a documentary on romance readers- the real ones. She started by interviewing folks in the UK as part of the Mills&Boon Centennial, and she realized that if she wanted to appreciate the scope of the readership of romance, she needed to hop across the pond (Then across the rest of the US) to investigate American romance readership. The manner in which she discussed her project seemed to indicate that she’s after a respectful and thorough documentary about us romance fans – which makes me ineffably happy.
Alas, my jet lag is getting in the way of more bits o’ recap, so tune in tomorrow for Tweeting and blogging and general merriment.
Tomorrow there may be Olympic events on the schedule, but there’s definitely a Bitching Happy Hour on the docket: 330 pm Local time at the Thirsty Bear, 661 Howard Street, which is about two blocks away from the hotel. I hope we see you there.










by SB Sarah • Tuesday, August 05, 2008 at 08:40 AM
Seems this article in the Huffington Post about how blogs cannot possibly replace book reviews in newspapers made KatieBabs’ head spin around on her neck. (With anger, not because she’s possessed by the spirit of Col. Bimbo or anything). Bloggers cannot possibly replace book reviewers in newspapers, cries the author. Oh, they are so solipsistic and self-absorbed, and they use “I” too much.
So would it be snide of me to point out that if newspapers paid attention to the more profitable market share of fiction - that would be romance, folks - and reviewed books such as Kresley Cole’s, Nora Roberts’, or Nalini Singh’s recent novels, they might not necessarily be facing such dire financial straits? What, my economics has flaws? Please. My math skills bring all the boys to the yard, but mostly because they doesn’t don’t make any sense on this planet and thus are entertaining.
Yes, that’s a simplistic analysis and certainly one review of a romance novel would not turn the mothership of the economy around for any given newspaper, but while I try not to pay too much attention to analysis of blogs as writing formats, the bemoaning of the bloggers as the heiresses apparent to the now-dying review pages of newspapers bugs the crapola out of me:
I think book reviews on blogs—particularly those of the Blogspot variety—tend to be self-indulgent. Book reviewing bloggers need to move away from opinion in favor of judgment. How does the book compare to—and fit in with—the author’s previous work? What’s the book’s place in the genre? The canon? Does the writer succeed in doing what he or she set out to do—meaning, is it the book they meant it to be? Whether it’s the book the blogger wanted it to be is of much less importance to me, frankly.
We review romance because no one else in print did so consistently. I hold the books I read to any number of measuring standards as I write a review. Self-indulgent reflections on romance? Try: neglected as a genre too long. Put that in your newspaper and smoke it.












by SB Sarah • Wednesday, August 06, 2008 at 08:29 AM
From the “Holy Shit” Department comes an article that was highlighted in today’s Publisher’s Lunch and dispatched to me by TeddyPig (Hi Teddy!): the Wall Street Journal reports that Random House is stopping publication of The Jewel of Medina and giving the rights back to the author, six days before the publication date out of fear of fallout from the Muslim community over the book’s content.
The book by Sherry Jones is a work of historical fiction based on the life of Aisha, one of the wives of the prophet Mohammed. Random House paid a $100k advance for the work but when UT Professor Denise Spellberg read an ARC, she denounced the book as a “very ugly, stupid piece of work” (note to authors: Don’t ask her for a cover quote. Ever.) and said, “I don’t have a problem with historical fiction. I do have a problem with the deliberate misinterpretation of history. You can’t play with a sacred history and turn it into soft core pornography.”
Wait, wait, before you pound your head on your desk, there’s more. Ms. Spellberg alerted Shahed Amunullah, a guest lecturer and editor of altmuslim.com, who spread the word to a listserv of Muslim graduate students. From there that email appeared the website “Hussaini Youth,” and within three hours, a person published “a seven-point strategy to ensure ‘the writer withdraws this book from the stores and apologise all the muslims across the world.’”
Now you can bang your head.
After Ms. Spellberg had a conversation with an editor at Knopf, an imprint of Random House with whom Spellberg has a book contract, alarm was raised within the company that the book, the author, and the employees of the publisher could be the victims of “widespread violence.” Spellberg followed up the conversation with a letter from her attorney stating that Spellberg would sue if her name were associated with the novel.
The story has set the internet on fire, pretty much, from Galley Cat to political bloggers weighing in. I’m trying to find an excerpt, a copy, anything about this book, because six days before publication must mean somewhere, somehow, someone has a copy and I have an eBay account. You have a copy? Let’s talk.
I must also note that according to the WSJ article, Sherry Jones has signed a termination agreement and her agent can shop the book to other publishers. I hope another publisher brings the book out, and soon, because one hissyfit and the threat of terrorist action should not block anything, let alone a historical fiction novel.










by SB Sarah • Wednesday, August 13, 2008 at 03:09 AM
Crain’s New York Business (Sarah’s tagline: a newspaper I love about a subject I know nothing about) has an article this week about blogs and podcasts driving sales of books. The headline blasts that the Web has become the “vehicle to create best-sellers,” noting that we bloggers (lest you forget, the sock puppets of evil) are “replacing traditional marketing.”
My first question: do we bloggers know that? I have said in my presentations to RWA chapters and groups that successfully building a blog rests partially on two elements that draw an audience: consistency and credibility. If your blog is consistent in content and style, and your credibility is based on that consistency, audiences will react favorably. But any deviation in one will damage the other. Credibility, at least, in my opinion for my site, is damaged if I’m shilling for a particular publisher or promoting a particular author without revealing my reasons for doing so. Most of the time, I write about X because I like X, or I have something to say about X, or because X has buxom, buttery man-titty. Exceptions so far include when someone wins a contest or a donated auction item, and there’s an interview or a guest review included as part of that prize - and I like to think I’m up-front about that.
I’m not saying that I’m a bastion of consistency - I’m also really damn forgetful. But I do value any credibility our site has earned, and I try to stay conscious of my own set of codes, as Jane called them in an email exchange we had about this article, because as bloggers we’re basically really loud words-of-mouth. Or words-of-screen. Recommendations that are based on some form of compensation, speaking solely from my own experience, are better received (by me at least!) when I know the scope of the compensation that goes on behind the scenes, if there is any. It’s weird to look at my site from the perspective of a blogger and a reader of blogs, but this article creates an opportunity for me to do so, because it discusses how bloggers are a new marketing tool for publishers.
Of course, I can’t LINK to the article because Crains’ content is for subscribers only. So let me summarize a bit and explain. According to writer Matthew Flamm, “the Internet* is gaining ground as a marketing vehicle just as traditional outlets are pulling back.” He cites the demise of newspaper book review sections and the long-ago disappearance of the Today Show and GMA‘s book segments - to say nothing of Reading with Ripa, which has been gone since 2005, much to the disappointment of a few authors (two of whom set up a blog called “Stalking Kelly Ripa” that hasn’t seen a new entry since 2005, but was still a funny concept). Oprah chooses fewer books each year for her Book Club Of Massive Sales OMG HOLY SHIT Fire Up the Printing Press, and bookstores are charging publishers more for prime locations within the store. The market, it is shrinky-dinking.
*MUST we capitalize Internet?! STILL?! For fuck’s sake. And “Web page”?! PAH!
So publishers are looking right here on the saucy wench-wide web for “targeted sites, and pitching bloggers to review and discuss titles that jibe with their concerns and sensibilities.”
I have concerns and sensibilities? Y’all. I want something good to read that’s a romance. I don’t know if that’s a concern so much as a minimum daily requirement for general blissful Sarahtude.
M.J. Rose, founder of AuthorBuzz, calls the blog world “a million little Oprahs.” And we bloggers are efficient because we are inexpensive and damn near everywhere. Everyone who is everyone has a blog, and their blog probably has its own blog at this point. And a Facebook.
Fauzia Burke, president of another online book promotional firm, FSB Associates, agrees that the relative inexpensive ad prices online, coupled with the allure of a few million eyeballs, is a powerful draw for writer and publishers alike.
But one unnamed consultant says that “publishers haven’t made the seismic shift” to appreciating and fully understanding the Internet’s use and capacity for growth in terms of book sales: “You still have publicists...trying to get an author on Today.” Flamm’s article does say, though, that Web-savvy publicists and marketers are the most sought-after niew hires at publishing houses (so if you’re looking for a job, heads up, yo) and every publishing house is trying out new methods of web marketing.
The most obvious: the free ebook giveaway. The article cites Gaiman’s book American Gods as an example - sales reportedly rose 250% after HarperCollins made the book available online for free for a limited time.
Flamm also mentions podcast-to-book phenom The Grammar Girl’s Quick and Dirty Tips for Better Writing as a web-promotional idea, because the publisher built a Web site around the book before the book was released. I’m not sure that’s a solid example of web marketing aside from the fact that her book was originally a frequently-downloaded podcast, except that now I want to read that book because it sounds cool.
(Note: Neither Crain’s New York, Grammar Girl, Holt, or any large sword-wielding figures coerced me into making that statement. I is a grammar nerd like woot and like whoa.)
What interests me is the end of the article where Bantam’s director of marketing, Betsy Hulsebosch, mentions that the more creative campaigns take more time than money, and cites a successful campaign on YouTube for Dean Koontz’s latest book (Does Dean Koontz need a YouTube campaign to sell his books?). Flamm continues:
The expensive efforts tend to involve brand-name authors, but executives say that eventually those tenchiques will also be used for lesser-known writers. Their hope lies with blogs for now, however.
Honest to biscuits, that sentence makes me say, eloquently, ‘Huh?’ Not that I have the least bit of experience with marketing, or consider myself an expert on building any kind of buzz or even a light flatulent noise, but… Huh? Expensive efforts will be used on the big-names, but blogs are ok for now for the rest of the author pack? I’m sure that there’s all kinds of mathematical marketing data to back up that opinion, but if the cost is time and not so much money, why not make a splash on a little-known author using a big online campaign? Why not try a four-episode 3:00 minute trivia game show Flash series linked to a book’s plot for one new release, while using a different method, such as a avatar-creating module with a selection of silly names and images for another book, both for new authors? Wouldn’t it be easier to quantify the results on a new product using new marketing techniques? Why save the big splash effort for the more likely sales? (Yes, yes, I know I sound really naive. I’m well aware.) If new web marketing techniques are indeed more about creativity (and, in my opinion, sincerity) than dollars and glitz, why not seize some of that creative power and use it to build the next big thing?
Note to self: there is a reason you are not in marketing. That paragraph right there is probably it.





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