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RomanceasaGift

by SB Sarah Thursday, November 13, 2008 at 01:15 AM

I have a few rules for gift giving, the first being that I put a good amount of thought into the gift I give, and the second that I do not ever, EVER give someone something that suggests they need improvement, or that there is something wrong with them. I don’t like gifts that might possibly hurt feelings, and I’m a big fan of the non-tschotske gift, because gifts that ultimately take up space and require dusting are not necessarily gifts I enjoy as a recipient.

I love experience gifts, too - for Hubby’s birthday one year I drafted an itinerary of all things he loves, from donuts for breakfast to baseball games (and the only team at home that day was a few hours away, so I incorporated driving on country roads in our convertible as part of the gift) to good food and wine at dinner that evening. I packed a change of clothes and surprised him with the dinner, if I remember correctly.

Either way, I love gift giving, even when the budget is tight and the options are limited. So Tuesday’s Publisher’s Lunch caught my eye as they discussed Random House’s new campaign to promote books as holiday gifts this year. In a mandate from CEO Markus Dohle, a task force (NOOOOOOO NOT A TASK FORCE NOOOOOOOOO!) was formed to create the “got milk campaign for books,” encouraging buyers to give books as gifts this year.

The ad campaign will reach the NYT Book Review, the New Yorker, and a crapload of other places, including Facebook and YouTube.

More,more,more!>
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