









by SB Sarah • Thursday, April 17, 2008 at 12:25 PM
This morning I had breakfast with author Lisa Jackson, her assistant and her publicist, who is also my neighbor – thus I was on my best behavior. In classic Pittsburgh fashion the breakfast buffet was the best deal, and featured every breakfast product known to woman. Since breakfast is generally my favorite meal to eat in restaurants, I was very happy. Plus there was coffee.
So after everyone at our table got their healthy breakfast and I had more coffee, we talked about regional accents, small towns in the west, small towns in the south, how many traffic lights qualify for small town status, and how to get to outer parts of Pittsburgh.
Then we started talking about author celebrity, and Jackson had some really interesting thing to say about promotion, the internet, and blogging.
Jackson writes suspense and romantic suspense, and told me about her earlyefforts to promot herself and her books, and how she figured out that authors nowadays often do have to promote themselves as well as, or as an accessory to, their books. As I said during breakfast, it used to be that movies were marketed based on the story and then mentioned the actors in it. Now, the movie is often marketed as a vehicle for fans to see their favorite actor or actress. The individual is as important as the created product – and authors are marketing their books following much the same pattern.
Lisa: About 10 years ago, I was paying attention to the sales for my books, and I realized I needed to do something to push my career. I could not let my next book slide in sales. So I sent myself on tour. I went to places I could drive to, where I had friends I could crash with, and I hired a publicist I couldn’t really afford, and it really seemed to make a difference. The book did well – it could have also been due to the cover, the timing, whatever, but sending myself on tour definitely didn’t hurt.
But authors have to be very proactive. Name and title often appear in equal size on the book cover. And readers don’t ask “What books do you read?” They ask “Who do you read? The name and the backlist behind it are compared to other names when readers talk about romance – and mysteries, and suspense, etc.
We chatted about author blogs, online research and promotion as well. Jackson has a clever twist on the “you must have a blog” author mandate: her recurring protagonists from her book series have MySpace pages:
Lisa: I did a lot of online research for my new book Lost Souls by reading about vampire clubs because the main character Kristi Bentz is investigating the disappearance of young women linked to these clubs. So now my character has a MySpace page with a few hundred friends, many of whom are connected to or active in these clubs I found online.
Christine blogs and gives away hints from or about the book and sends out bulletins to her friends, and other lead characters have their own MySpace pages as well, like Reuben Montoya.
Seeing how authors promote themselves as personae representative of their books is fascinating – and if I were in their shoes I’d feel a little naked. Used to be you didn’t know so much what an author looked like and it didn’t matter so much if you knew all about them. Now an author’s presence online and role as representative of her own work – and the genre – is so mixed up in the promotional effort that it’s impossible to separate sometimes. As itchy as MySpace makes me personally, using it to develop character presence online makes a lot of sense for maintaining some distance.
Thanks to Lisa and Joan for the interview.









by SB Sarah • Saturday, July 26, 2008 at 01:28 AM
By the power of Greyskull, the Random Integer Generator hooked me up with some righteous digits. Behold, the winners in The Accidental Demon Slayer giveaway:
1: Kimberly D
17: jenifer
50: Dorilys
82: Christine J
106: KristenMary
Congratulations to the winners! And thanks to Angie Fox and Dorchester (known as “The Dorch” in my house) for a spiffy interview and spiffy prizes!




by SB Sarah • Monday, August 11, 2008 at 12:10 PM
Several people have emailed me about Gaia online, which Jennifer says is like “mangagied Second Life game for tweens.” Already I am mystified and sure that my description will get something wrong, so feel free to correct me.
Seems their August promotion, or collectible, is all about romance novels. Old skool romances, with all the accompanying tropes and stereotypes therein. If you’re a Gaia participant, you can star in your own romance novel with their ‘Lusty Scoundrel:’ Stand in front of a beautiful sunset with a swooning hunk or maiden by your side, then butter yourself up so that every muscle and curve glistens in the light. So you can be either the chick or the dude, which ought to send those who focus on the question of which character readers identify with most into spasms of joy.
In their newsletter announcing the new options, they include excerpts from “Lusty Scoundrel,” and another “novel,” “War of the Warlords.” The Lusty excerpt is kind of a hoot:
She slapped Beresford hard across the face, her gloved hand breaking like a velvet wave upon his violently outcropping cheekbone. “But what of Rodrigo? What of my marriage, my family, my delicately perfumed bosom?” Beresford’s baritone laughter echoed through the masculine caverns of his barrel-like chest. “Forget Rodrigo,” he commanded, clutching Heloise even tighter against his glistening, rippled thorax. “Rodrigo may be rich and almost equally as handsome as I, but there’s one thing he can never give you.” Slowly, Beresford’s rugged, stable-worn hands began to palpate the blushing flesh of Heloise’s shoulders. “Really good backrubs,” he bellowed; “I got a certificate from the city college!”
What the...?
According to Bitchery reader Elizabeth, Gaia Online members can receive avatars as part of their membership, and then have the option to decorate them with accessories. The monthly collectibles are “rare items you can get only be donating money to the website.”
Elizabeth tells me there’s multiple poses should you wish to indulge in the romance avatar:
...along with poses showing you holding a romance novel, you can give your avatar glistening skin (I shit you NOT), a “romantic breeze” (rose petals"), a “portrait of passion” (an interesting border), a “romantic sunset” background, wild windswept hair, or, the BEST PART: you either get Beresford, a “lusty” regency-era scoundrel with shirt wide open and feathered hair, leaning over your avatar, Fabio-style, or Heloise, a female character with heavy bosoms who kneels at your avatar’s feet and looks up adoringly.
There’s an image that accompanied the newsletter which you can see here (caution: popup), and while it’s not entirely a bad pastiche of romance covers from Days Gone By, there’s a few errors that betray the artist as not a TRUE fan of romance.
Nice nuclear explosion and accompanying phallic lighthouse on the parapet. But no nuclear explosion would be so close to the hero’s posterior, lest the art send a subtle message that Sir Beresford has a bit of a gas problem and a predilection for beans. Further, Beresford’s shirt is unbuttoned AND untucked. Impossible! FOR SHAME GAIA ARTISTS. FOR SHAME.
Then there’s the heroine. She’s bent over backwards, which is good, and she’s wearing a shockingly unnatural shade of pink - also good - but she doesn’t have requisite o-face. She looks...repulsed. Bitter, even. Like she’s looking into the sun while eating sour gummy worms. Her clavicle is about to eat her, if the ruffle doesn’t get her first. And given the position of her back, her hips, and her legs, I’m not sure she has a pelvis. This will make the red hot lovin’ something of a challenge.
I have no idea what to say about the smaller icons pictured on the right, except that the one with the bloody eye patch looks disturbingly merry and is wearing a LOT of eyeliner.
Anyone out there a Gaia member? Which one are you, the dude or the lady?







by SB Sarah • Tuesday, September 09, 2008 at 02:47 AM
Hastur is looking for a Cartland she read in German, and her account of the story is laden with the awesome. She writes:
Dear Ladies, I am at your mercy.
It’s a Barbara Cartland book I’m looking for. I’ve no idea when it came out. I gave my only copy to someone a million years ago - and that copy was in German, so I have no idea what the English title was. Given Barbara’s epic life span, it could’ve been published somewhere between the 1920s and the 1990s.
The story:
Red-haired girl comes back to her uncle’s house from having left a governessing job at some lecher’s house (he was a Marquis). Back home, she finds her cousin engaged to an aspiring politician who is up for promotion and needs a wife. She and the cousin (one red-haired, the other blond) swap places at the wedding (wtf?). The cousin elopes with a dashing officer, who takes her to India, while the redhead marries the politician - who was a baronet, thinking of it. Sir Something.
The aspiring politician eventually finds out who he’s married and wants to dump the chica by sending her to Italy, but she is unusually spirited for a Cartland heroine and tells him to show some British stiff upper lip or else she’ll ruin his career.
They take off for his estate, she finds out he’s not such a bad dude after all, just tortured by his past, and after a while, he too wants to get into her frilly knickers. After he tries it, she bashes him over the head with a chandelier (a CARTLAND heroine!!11one!) and runs away to London thinking he is dead. In London, she runs into her former employer (the ole Marquis deLech). After running away from him, she makes up her mind she does love her hubby and goes back, the solution to all his issues in her hand luggage.
They confess their undying love for each other. I think there was no obligatory two-line sexing at the end of this novel. Not sure, though.
The reason I really want to read this book again is that this girl was so unusually spunky for a Cartland heroine, who told the hero to stuff it and did not admire him from the start although he was such a hot specimen and all. If anyone remembers this book, please do tell me!






by SB Sarah • Thursday, October 09, 2008 at 01:30 AM
Over at the LA Times book blog, Carolyn Kellogg examines the dilemma of cover art, and making sure that literary fiction novels sell ... perhaps at the expense of being taken seriously from a visual perspective.
Citing evidence such as GalleyCat’s side by side comparison of Sue Hepworth’s Zuzu’s Petals, and Bookninja’s contest to recast classic novels to appeal to popular markets like “romance, chick lit, thriller, scifi, fantasy, celebrity kids, etc”, Kellogg’s entry follows a 7 October article in The Independent that questions whether authors are being asked to “dumb down” their work to appeal to a larger readership.
Sarah Dunant is quoted in the article touching on something that has captured my attention for months now: the use of any and all celebrity on the part of the author to market a book: “Looking at publishing ... it has been saturated with the notion of the creation of celebrity as a marketing opportunity ... There has to be a box, a place they can put you. I just find it annoying but it doesn’t stop me from writing exactly what I wish to write. This conversation between Margaret Drabble and myself was part of the larger observation that everything needs to be packaged, that writers cannot be who they are.”
Dame Margaret Drabble is quoted, “I write literary novels but I can sense my publishers have difficulty in selling me as a genre ... whether in literary fiction, or women’s fiction or shopping fiction. They don’t quite know whether I’m highbrow or literary....”
Brain is exploding, here. Point the first: the culture of celebrity affecting authors seems to only be growing, and I wonder at what point this fixation on celebrity and author-as-product will reach its apex and die the hell down already.
Point the second: visual recasting of novels? The Zuzu’s Petals example is fascinating. I didn’t think the first cover what all that awful, but apparently cartoon cherry blossoms and lithe women carrying mammoth handbags really captured bookstore retailers attention. I don’t necessarily see how that’s “dumbing down,” unless cartoon + obvious marketing ploy to women = dumbing down.
So retailers are still dictating title promotion and sale? If it looks good, it will be featured prominently? So will every novel go the way of older historicals, and sell with man-titty clinch covers up and down the bookshelves? I mean, if it works for older Gore Vidal novels what can it do for Oprah and Dan Brown? Ultimately, it’ll be a question for the ages - what should be bigger on the cover: the authors name, or the big buxom man titty?
Look, as readers, are we or are we not judging books, and authors, by their covers? I mean, if we’re going to be handed a superficial set of requirements as gatekeepers to our browsing selection, let’s just own it already and openly only sell books that that come with a solid cover art sample and, for God’s sake, a Botoxed author headshot with as much airbrushing as possible. It’s not the book - it’s the celebrity potential of the book image and the author image combined that move sales.
Now, who wants to slap a man-titty on their favorite non-man-tittied novel?
Thanks to Jane from DA for the heads up.










by SB Sarah • Saturday, October 11, 2008 at 02:17 PM
Here’s a cool charitable opportunity, should you have a serious hankering to tell the world about your favorite pair of shoes. I have to ask what my favorite pair might be… probably Danskos. I’d give up a lot of things, including breakfast and that magic yogurt I love, to spend every day in Danskos. But then, my feet are lesbians. They only tolerate comfortable shoes.
However, I can totally write a review that will fund a charity.
So, how does reviewing shoes translate to charitable work? Read on.
Attention all shoe lovers, critics and writers: Soles4Souls, the international shoe charity, needs YOUR help! Just 3 minutes of your time will equal 3 pairs of shoes for kids in need.
How is this possible? Our friends at Epinions.com are always on the lookout for simple, well-written reviews on products from toasters to cars. Shoe reviews make their website better and gives honest feedback to consumers looking to buy their next pair of sneakers, work boots, fashionable pumps and comfy flip-flops.
Epinions is looking for anyone to write a paragraph or two on your favorite (or least favorite) pair of shoes in your closet. As an incentive, they will donate $5 for EACH REVIEW to Soles4Souls. That equals about 3 pairs of shoes for 3 minutes of work!
To get started, visit www.epinions.com/shoes and sign up to become a member (it’s fast and free). Then write some reviews about your pairs of shoes (and if it’s a bad review, you can always donate them to Soles4Souls). But please, don’t wait too long - this promotion will end on December 31st. So break out your critiquing skills and start writing...some bare soles will thank you for it.
Remember, 3 Minutes = 3 Pairs.
If you have any questions about this promotion, please visit www.giveshoes.org for details.
[Thanks to Diane for the link.]





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