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There are a great many resources for folks who are hunting down that obscure category romance from the early back-when to the late days-of-yore, and a great many more resources for people who seek out the latest news and information about the romance world, from writing to reading to - woohoo! - shopping. When I’m looking for news of the genre, I think to myself, “Self, you know where you need to go to find out about new and somewhat innovative small online businesses seeking to serve the avid romance reader? You need to read the U.S. News & World Report.”
From their article on 28 April about the success of small businesses online despite mega-retailers and a very sad and mopey US economy comes this fascinating profile of Derek Stafford, founder and owner of (get ready to bookmark this one because I’d never spell it correctly if you asked me to) Lughnassadh Books:
Trying to compete with Amazon and other behemoths is daunting. But with the right strategy, an entrepreneur with limited resources can cash in on the boom in online retailing. Derek Stafford, who founded and runs the website Lughnassadh Books, sums up his outlook this way: “One of the best ways to compete with Amazon is not to.”
Stafford has been selling used books from his website since 1999. In the early days, he says, he would sell pretty much anything he could find. But now, he says, “I’ve gotten more and more specialized.” He stopped selling all fiction except Harlequin romance novels, for which he discovered a distinct niche market. This focus gives him a brand that distinguishes Lughnassadh from the big boys. He’s trying to create a comprehensive listing of all the Harlequin romance novels to further develop this brand and establish himself as a one-stop source for genre aficionados. “Even if I can’t be the seller, I want to be the source,” Stafford explains.
That’s right: his store has an entire section of nothing but Harlequin romance novels, and there’s a forum attached to the store for customers who can’t remember the name of the book they’re looking for (no one ever has that problem around here. Least of all me).
Stafford also pays attention to the personal touch of shopping online:
The Internet can be an anonymous place with none of the warmth of walking into your neighborhood store. But small-business people have found ways to genuinely interact with their customers online. Unlike most online retailers, from whom customers get automated E-mail confirmations that their orders have been shipped, Stafford says he writes personal messages for each order to let the customer know that he’s really looking at it. “The kind of thanks that I get is really the telltale,” he says. “Everything I send out gets some sort of thank you.”
I haven’t shopped from Lughnassadh personally, but if you’re looking for the rare or antique category romance, Stafford’s online store might be a good place to start. Curious about the name? I was, and on the “About Us” I found:
I get a lot of questions about our name. LughnassadhBooks.com is named for the Druid harvest festival lughnassadh (pronounced loo-nah-sahd). The festival also honors the Celtic god Lugh, who presides over the harvest and knowledge — you could say he was the Druidic god of the farmers and the teachers. Since I grew up on a farm and I’ve always loved books, it fits me and my business perfectly. LughnassadhBooks.com is devoted to preserving the written word and cultivating the love of knowledge.
Cool.










by SB Sarah • Monday, May 05, 2008 at 09:09 AM
I’d been thinking about interracial romance over the weekend, while I was trying to draft a section for The Book (OMG The Whole Genre?!) {that’s a working title, obviously} that examined minorities in RomanceLandia. What a verdant, green - or white, perhaps - pasture of peaceful writing that was. Not a landmine in sight for my clodding feet to trip on. No, no. *head desk* So when a friend of mine forwarded me a news article that Mildred Loving, the Black woman whose marriage to a white man overturned laws against interracial marriage died today at the age of 68, I had to think how different the world is in 2008 vs. 1958. Before I move on - our condolences to her family. I always thought it was unspeakably awesome that the name of the court case that declared laws restricting marriage on basis of race unconstitutional was called “Loving v. Virginia.”
Since I count among my neighbors several interracial couples and families, I have been spoiled with an experience that indicates interracial marriage as something that’s somewhat common. As the friend who forwarded me the article said to me over email, I’m nuts if I think that’s the rule across the US. It’s certainly not the case in romance - interracial couples in romance novels are still somewhat rare, though there are more of them of late. One writer of bestselling awesomeness told me recently that many romance writers, including herself, would love to write a romance that crosses racial lines - but those books are difficult to get into publication from established print romance publishers. In the e-format, there’s a more vigorous supply, but then, the “e” in romance is the one area that does tend to push the boundaries of the genre a little bit harder, giving the “nudge nudge” a more diverse meaning. Samhain has an entire section of interracial titles, featuring white heroes and Black heroines, and vice versa—and hero/hero, as well, so clearly someone or many someones are shopping for interracial romance specifically.
On one hand, it’s difficult to ask the right question. Would the presence of an interracial couple stop someone from buying a romance? (Would it stop me? Nope.) Is interracial romance solely the domain - and by domain I mean “located in the bookshop section” - of Black romance, because the minute one half of a protagonist pair is Black, the book moves toward Black Romance as a subgenre marker? Speaking solely for myself, I’m curious why interracial romance appears to be mostly found in epubs, small presses, erotica, or within Black romance publishing lines. Brenda Jackson has written several for Silhouette Desire, but those seem to be an exception among the backlist of series romance - and yet another reason how the dismissed-as-staid category romances can sometimes not just push but shred the envelope of boundaries every now and again like nothing else.
I’m also curious whether it’s a target people shop for, a type of storyline that some really enjoy the same way I am a total and complete sucker for a certain plotlines, including one that is too embarrassing to mention. If people shop deliberately for interracial romances, then why aren’t there more of them in mainstream romance (unless they’re there and my Google-fu has failed me)? Is there a difficult barrier towards publication of a romance that takes place across cultural and racial lines? And what counts as interracial, anyway? Does a Black woman and a Middle Eastern man count as interracial? (This reader thinks so.) Or is “interracial” code for solely white/black combinations? Hell, depending on what anti-Semite you ask, my marriage would be interracial.
Mostly I’m wondering simply why there aren’t more interracial couples in romance. There’s more than a few powerhouse examples in mainstream romance across several genres, so I am curious why there’s not more of it. For example, Ward’s Brotherhood plays with race, and the question’s been asked of her point blank whether the Brothers are Black (her answer was that they are not an identifiable human race so it’s impossible to say). Kleypas’ Mine Till Midnight also crossed a racial line in the historical sense, in that her hero was Rom and the heroine was white - a combination that caused me to question the endurance of their happy ending, given the social prejudice working against them. And someone will hunt me down and kick me in the knees if I don’t mention the multi-book subplot of Brockmann’s Sam & Alyssa. All three examples were holy crapping damn successful. Perhaps the problem is that what I perceive of as “few” needs to be adjusted. Someone else might think that’s plenty.
I’m not so much asking for a list of interracial romances, though feel free to suggest some that you’ve enjoyed, but more of a “Interracial romance: what’s up with that? How come there’s not more of it?” type of random musing. So? Your thought? Ha. I crack me up. I know you have more than one.





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