In response, and with the assistance of Jane Litte and Robin from Dear Author, I composed a letter to Mr. Sargent, asking that he rethink Macmillan’s policy on allowing its digital catalog to be accessed by libraries offering digital lending to patrons in the United States. (Next up, I think, shall be an equally long letter to the New York Public Library asking what it was smoking when it decided to disallow non-resident library cards.)
Below the fold, if you’re curious, is the text of my letter which should have arrived in Mr. Sargent’s office earlier this week. I hope the policy is reconsidered, and soon, as digital lending is about the best thing to hit my computer and Sony since, well, electricity and a rechargeable battery. Decisions like these that penalize digital readers for no valid reason make me ineffably sad. And really cranky.
Dear Mr. Sargent:
My name is Sarah Wendell, and I am the co-founder of the romance novel review website Smart Bitches Trashy Books. Our community is a very active one comprised of readers, writers, published romance authors, and publishing folks all discussing romance fiction and the publishing industry.
I’m not sure if you are aware, but one of the most active groups to embrace digital reading and digital books is romance readers, in large part because the portability and convenience of digital books fit so easily into the diversely engaged lifestyle of contemporary women. Which is why I was struck so strongly by your comments in the 14 October 2009 New York Times article about digital books and libraries:
“I don’t have to get in my car, go to the library, look at the book, check it out,” said John Sargent, chief executive of Macmillan, which publishes authors like Janet Evanovich, Augusten Burroughs and Jeffrey Eugenides. “Instead, I’m sitting in the comfort of my living room and can say, ‘Oh, that looks interesting’ and download it.”
As digital collections grow, Mr. Sargent said he feared a world in which “pretty soon you’re not paying for anything.” Partly because of such concerns, Macmillan does not allow its e-books to be offered in public libraries.
While I well understand the space limitations of newspaper interviews, and am certain you said a lot more than just those words, your comments as related seem to equate downloading and online commerce with piracy and theft—that if something is downloaded, the recipient is not paying for it. Moreover, your comments seem to indicate that you are not in favor of library lending, particularly the lending of digital media, particularly since Macmillan does not allow its books to be lent digitally in American libraries. I’m writing to ask that you please rethink that decision.
It seems to me from your comments that you may be equating library loans of digital books with free, pirated books; however, those two things are fundamentally different. Digital books are a format, like large print or mass market paperback. Readers have a preference for one over the other, and not because of reasons related to potential theft. In the same way that readers who prefer a paper format rely on being able to check out free paper books from the library, so do readers who prefer electronic books want the ability to check out free digital books from their local library. The free lending principle of public libraries applied to digital media is not at all the same as stealing or pirating a copy of a book.
Books digitally lent from public libraries, like paper books, are a gateway to a potential legitimate revenue stream. Libraries influence book buying, particularly among romance readers, who are high volume book buyers. Readers like me, who regularly read 3-4 books per week, use library books to try new authors. Books that I’ve borrowed from the library can and do become purchases from my local bookstore. Moreover, library lending can enable greater buying potential for digital books. Once a user becomes comfortable with the process of borrowing and downloading a library ebook, purchasing that same digital book is easier. So not only does traditional library lending incentivize book buying among avid readers, but electronic library lending can incentivize digital book buying, which, as you pointed out, is even more convenient than traditional book buying, because it can be accomplished anywhere the reader has access to both an Internet connection and an electronic device ranging from a laptop computer to an iPhone.
Digital library lending also meets a need unique to women readers, one of which you may not be aware. For many women, the most preferred commerce method is digital. I queried my Web site’s readers as to what types of products they buy online, and the response was a digital avalanche. Among the things purchased online by the women who responded to my query: movies, music, shoes, clothing, jewelry, groceries, craft supplies, toys, party supplies, garden supplies, office supplies, gifts, computer equipment, travel tickets, and, in more than one case, automobiles.
And the most common item mentioned by the women who responded to my request? Books. Books from online e-bookstores, books from print bookstores, and books from their public library, either ordered and placed on hold, or downloaded and read on a digital reader. I regularly read digital books from the New York Public Library.
Why are you excluding your books from being downloaded by these eager library patrons? Readers like me buy many books, and as my casual survey of my many readers can attest, women readers prefer digital commerce, particularly for books and digital media. So if library lending represents a gateway to eventual purchases, refusing to allow your company’s books to be digitally available to library patrons effectively excludes Macmillan from untold future revenue. According to the Romance Writers of America, the romance reader buys over $1.7 billion in romance fiction annually, and digital readers already tolerate many frustrations in order to read our favorite books electronically. Making things easier for us will not induce piracy; on the contrary, it will build loyalty in a readership that is already amazingly loyal in our book buying habits. Show us you understand our needs and wants and we will buy more, not fewer, Macmillan books. We would also appreciate competitive pricing and simultaneous digital release, but those are subjects for future conversations.
I hope that you will reconsider your decision to exclude Macmillan digital books from public libraries. Whether the book is paper or digital, romance fans are eager to find your books in their nearest public library. I am sure you would never announce that you have made the decision to exclude Macmillan’s mass-market paperbacks or hardcover large print editions from public libraries. Excluding digital books is tantamount to doing exactly that: eliminating access to a desired format for a population eager to read, and ideally purchase, your books. I will hope that I will find Macmillan books in the New York Public Library’s e-catalog soon.
Until that time, your decision to disallow digital book borrowing through public libraries is, in the opinion of this avid reader and book purchaser, bad business that does nothing to serve anti-piracy efforts.
Digitally yours,
Sarah Wendell
Managing Partner
Smart Bitches, Trashy Books LLC





10.29.09 at 01:56 AM